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Thursday, May 3, 2012
Harris: 20% Of US Consumers Buy Via Mobile; 62% Couldn?t Care Less
Mobile devices, by some estimates, will become a replacement for your wallet in the future, with NFC, dongles and sophisticated apps helping you buy things and manage the rest of your financial life, and with companies like Visa getting in on the action and eBay/PayPal expecting $8 billion in mobile transactions this year. But in reality, when it comes to using a mobile to buy something, most of us are not. A poll from Harris Interactive, commissioned by the location-based shopping alert provider Placecast, found that only one in five people -- 20 percent -- of adult mobile owners have used their devices in the last year to purchase goods and services, whether that is at a point of sale or via a mobile app or site.
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